Bedminster, NJ –
Financial Corporation (NASDAQ Global Select Market: PGC) and Peapack-Gladstone
Bank are proud to announce the appointment of Karen Rosner as Vice President,
Assistant Brand and Marketing Director. Ms. Rosner is primarily
responsible for the development and promotion of the Peapack-Gladstone Bank and
Peapack Private Wealth Management family brands, ensuring that the integrity of
message and brand elements are carried across the organization, through all
advertising and communications to employees, clients and the communities the
Bank and its divisions and subsidiaries serve. Additionally, she is
responsible for the overall monitoring and management of the Bank’s advertising
and marketing programs, social media, website design strategies and maintenance,
and development of short and long-terms goals and objectives for future growth.
Ms. Rosner joins a well-established team of professionals, including
Jenna Larocco-McFarlane, Assistant Vice President, Brand and Marketing Manager,
who joined the Bank’s brand and marketing division in 2021.
Ms. Rosner has 20 years of
marketing experience, previously serving as vice president, assistant director
of marketing at Lakeland Bank in Oak Ridge, NJ where she executed initiatives
for the Company through strategic analysis and strategies, advertising, social
media, budget and website maintenance. Prior to that, as marketing
manager at North Jersey Federal Credit Union in Totowa, NJ, she oversaw
marketing communications, public relations and media channels to align with
strategic plans and brand awareness.
Karen holds a Bachelor of Science
in Marketing from York College of Pennsylvania and Master of Business
Administration from the University of Phoenix Online. She holds Digital
Marketing Certification from Cornell University and is a NJBankers Emerging
Leaders Program Graduate. Karen is member of the Commerce and Industry
Association of New Jersey (CIANJ), Executive Women of New Jersey and volunteer
grief facilitator for Good Grief.
Jenna Larocco-McFarlane holds a
Bachelor of Arts Degree in Communication and Religious Studies from Stonehill
College, Easton, Massachusetts. She most recently served in various
marketing, special events and corporate communications roles with
Bloomingdales, full-service creative marketing agency, TracyLocke; as well as
Hudson’s Bay Company, Saks Fifth Avenue, Lord & Taylor and Gilt. Jenna
began her career as PR and event specialist for numerous luxury fashion brands
with a focus on New York and Milan Fashion Week.
About
the Company
Founded in 1921,
Peapack-Gladstone Financial Corporation is a NJ bank holding company with total
assets of $6.2 billion and assets under management/administration of $10.3
billion as of September 30, 2021. Peapack-Gladstone Bank is a commercial
bank that provides innovative wealth management, investment banking, commercial
and retail solutions, including residential lending and online platforms to
businesses and consumers. Peapack Private, the Bank’s wealth management
division, offers comprehensive financial, tax, fiduciary and investment advice,
and solutions, to individuals, families, privately held businesses, family
offices and not-for-profit organizations, which help them establish, maintain,
and expand their legacy. Together, Peapack-Gladstone Bank and Peapack
Private offer an unparalleled commitment to client service. Visit www.pgbank.com and www.peapackprivate.com for
more information.
Contact: Rosanne Schwab,
Peapack-Gladstone Bank, Assistant Vice President, Public Relations and
Corporate Communications Manager, 500 Hills Drive, Suite 300, Bedminster,
NJ 07921 rschwab@pgbank.com, (908) 719-6543.