Simple Contacts is looking to make the process of refilling contacts cheaper and more affordable. Roughly, 80 percent of contact lens wearers visit an optometrist only to get the same prescription. The cost of getting refills of the same prescriptions — a process that can cost well over $100. The trips, costly and time-consuming, are unnecessary with today’s mobile technology.

Simple Contacts focuses the benefits of digital health and online consultations with a specific niche market that has recurring revenue and an easily addressable pain point. Using a standard ophthalmological test administered through a mobile device and verified by a licensed ophthalmologist, users can expect to see a fresh prescription and a new supply of contacts ordered in minutes. The contacts then arrive on a users’ doorstep.