(NewMediaWire) – February 07, 2022 – DALLAS – The American Heart Association, devoted to a world of healthier lives for all, and the National Football League (NFL), in collaboration with its 32 NFL clubs, challenge kids to move more with the NFL PLAY 60 Super Bowl LVI Brain Break leading up to Super Bowl LVI. Celebrating the program’s 15th year, the Brain Break will host an action packed, 15-minute synchronous broadcast to help students add movement to their day. Advanced registration is required to access the NFL PLAY 60 Brain Break broadcast.
On Thursday, Feb. 10 at 1 p.m. ET/ 12 p.m. CT/ 10 a.m. PT, the NFL PLAY 60 Super Bowl LVI Brain Break invites students from coast-to-coast to tune in to get their bodies and minds moving. The broadcast will feature segments on the science behind NFL PLAY 60, an exercise from GoNoodle, and the unveiling of the national winner of the Get Moving Grants, an American Heart Association grant program awarding funds for physical activity equipment. In January 2022, 32 schools were awarded $1,500 grants, one in each NFL club market. The top school, announced in the broadcast, will receive an additional $1,500 grant.
“Over the last 15 years, NFL PLAY 60 has been an important tool in ensuring that youth get the recommended amount of daily physical activity,” said NFL Senior Vice President of Social Responsibility Anna Isaacson. “We are proud to host events like the Brain Break to help young fans understand the benefits of exercise and gives those fans the resources to build a foundation for a lifetime of good health.”
The NFL PLAY 60 Super Bowl LVI Brain Break offers a quick and easy interactive lesson to inspire physical activity at home and in the classroom. In addition to the Brain Break, students and teachers can access on-demand exercises from the 32 NFL teams in the digital NFL PLAY 60 library to help them reach their recommended 60-minutes of daily physical activity.
New this year to the NFL PLAY 60 app is a Group Play feature that makes it easy to use the app in classrooms, on the field or at home. Whether for a family or team warm-up or to get a class moving, the app can now easily lead students through dynamic, entertaining timed aerobic workout sessions with the tap of a few buttons. The NFL PLAY 60 app allows users to control personalized avatars onscreen with their own physical movement. The free app is available for iOS and Android devices. Visit heart.org/NFLPLAY60, to access the NFL PLAY 60 library, NFL PLAY 60 app as well as the animated exercise videos, activities and family challenges powered, by GoNoodle.
“Since 2006, the American Heart Association and the NFL have teamed up to inspire to get kids moving to support their overall wellness,” said Donald Lloyd-Jones, M.D., Sc.M., FAHA, volunteer president of the American Heart Association and Eileen M. Foell Professor of Heart Research, professor of preventive medicine, medicine and pediatrics, and chair of the department of preventive medicine at Northwestern University’s Feinberg School of Medicine in Chicago. “While the program has evolved over the years to meet the needs of today’s students, the mission has always been laser focused as we continue our work to propel physical and mental health in children to drive life-long health benefits.”
Getting active for 60 minutes a day is critical as kids who are regularly active have a better chance of a healthy adulthood, but only 1 in 5 children and adolescents get enough activity to meet the U.S. Department of Health and Human Services’ 2018 Physical Activity Guidelines for Americans[1]. Physical activity is critical to improve immediate and long-term health for kids and their families.
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About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. We are dedicated to ensuring equitable health in all communities. Through collaboration with numerous organizations, and powered by millions of volunteers, we fund innovative research, advocate for the public’s health and share lifesaving resources. The Dallas-based organization has been a leading source of health information for nearly a century. Connect with us on heart.org, Facebook, Twitter or by calling 1-800-AHA-USA1.
About NFL PLAY 60
NFL PLAY 60 is the League’s national youth health and wellness campaign to encourage kids to get physically active for at least 60 minutes a day. Since PLAY 60 launched in 2007, the NFL has committed more than $352 million to youth health and fitness through PLAY 60 programming, grants and media time for public service announcements. Over the past decade, the NFL has partnered with leading academic, scientific and nonprofit organizations to help children of all abilities lead healthier, active lives. The NFL and its clubs have supported programs in over 73,000 schools and constructed more than 265 youth fitness zones nationwide—giving more than 38 million children an opportunity to boost their physical activity levels. NFL PLAY 60 is also implemented locally, as part of the NFL’s in-school, after-school and team-based programs. For more information, visit NFL.com/PLAY60.
For Media Inquiries:
American Heart Association
Linzy Cotaya: 504-872-3446; linzy.cotaya@heart.org
For Public Inquiries: 1-800-AHA-USA1 (242-8721)
heart.org and stroke.org
NFL
Jordyn White
Jordyn.White@nfl.com